DON'T FOLLOW THE TREND.
BE THE REASON FOR IT.
Hand On Brand (HOB) was founded in Bhubaneswar with a singular conviction: men's retail should not be divided into either generic fast-fashion mall clones or unreachable luxury price tags.
"Modern streetwear & sharp men's fashion essentials designed to elevate your fit."
EVERYTHING UNDER ONE ROOF
Most men in Bhubaneswar spent their weekends running between different shopping hubs — searching endlessly for tailored shirts with the right drape and pants with the perfect modern silhouette.
Hand On Brand changed that paradigm by bringing the sharpest curation under one roof: from relaxed Cuban collar shirts, linen resort button-downs, and heavyweight structured overshirts to wide-leg pleated trousers, Korean minimalist pants, and premium washed denim.
THE HOB PRINCIPLES
01 // AFFORDABLE BUT UNIQUE
We believe high-taste style shouldn't require massive financial sacrifice. We cut out corporate middlemen and deliver honest category-level pricing.
02 // CURATION OVER VOLUME
We don't order thousands of identical pieces. Our collections rotate weekly in small batches so when you step out in Bhubaneswar, you never match everyone else in the room.
03 // TOUCH, FEEL & FIT
E-commerce photos often disappoint. By maintaining two physical stores in Patia, our patrons can try on weights, test drape, and inspect hardware before taking pieces home.
04 // COMMUNITY-FIRST PRICING
We use category baseline bands (Shirts ₹699-₹2,100, Pants & Jeans ₹1,049-₹1,800) and discuss exact options transparently on WhatsApp.
A NOTE FROM RAMAN KUMAR SETHI
"When I started Hand On Brand, my friends and peers in Bhubaneswar told me that men only bought clothes when they had to. I disagreed. Modern men want to dress sharply, experiment with silhouettes, and wear clothes that make a statement — they just didn't have an authentic store that treated them like individuals rather than numbers."
"Whether you're picking up a relaxed linen shirt for a weekend outing or tailored pleated trousers for daily wear, my team and I are at both Patia branches every single day to make sure your fit is immaculate."
HOW HOB GREW IN BHUBANESWAR
The Sikharchandi Nagar Flagship
HOB launched its first retail space at Plot No.-198, Sikharchandi Nagar in Patia, introducing Bhubaneswar to curated shirts and denim.
Expanding the Wardrobe Under One Roof
Expanded our specialized collections across custom-fit shirts, tailored trousers, utility cargos, and premium denim.
Second Store at Patia Station Road
Opened Store 2 at Plot No.-522/2013 on Patia Station Road to cater to the growing community near KIIT Junction and corporate hubs.
Editorial Shirt & Pant Drops Weekly
Serving thousands of Bhubaneswar residents both in our fitting rooms and via WhatsApp instant reservation across India.